Finally… a following

Sometimes, in order to be successful, you have to fail. I think it’s been said many times before, and in probably more eloquent ways; however, that’s the gist of it.

The first half of this semester and this internship has been filled mostly with ups, with a few downs here and there. However, one thing has haunted me to this point: the inability to gain new followers for the OCLS social media pages. This, after all, is my job. The number 32 would taunt me every time I logged into our Facebook page. Every time since I liked the page and became number follower number 32. Through a variety of posts, promotions, etc. I was still unable to gain a following.

Then I had an idea. Early on, I had started following key players in the library field. I think I have mentioned this before. Librarians, publishers, scholars, etc. I have been able to use some of this material in reposts just to build meaningful content. However, it did not produce followers (just more likes from those already following us). Then, in our meeting a couple weeks ago, I confessed to Shiva, my site supervisor, that perhaps I was not so in touch with the OCLS audience because of the wide geographical distance. We decided it would be beneficial for her to select some more organizations and people that she was aware of operating in the vicinity. Once that happened, I began reading their posts, liking articles, showing the OCLS presence. Lo and behold, a few of these people started following us as well, then a few more, and a few more. We have now increased our following over 50%. Hopefully there are more to come.

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One thought on “Finally… a following

  1. Congratulations on watching your followers increase! 50% is huge. I’ve been doing the same thing with Maryanne, on the LWB blog and Facebook pages, and it is crazy – I’m about to check a post that ran this morning, and will sit there just hoping for the numbers to start trickling in by the Likes and Comments. It’s not for the impatient! Good luck with your future numbers.

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